Launch Your Product the Right Way
A great product with a poor launch is a missed opportunity. This prompt helps you create a systematic, proven launch strategy that maximizes your product’s chances of success.
The Three Phases of a Successful Launch
Pre-Launch: Building Anticipation
The work you do before launch determines your launch day results. Key activities:
- Waitlist Building: Create anticipation and a ready audience
- Content Seeding: Establish thought leadership
- Partner Alignment: Line up supporters and amplifiers
- Media Groundwork: Build relationships with journalists
Launch Week: Maximum Impact
This is your moment. Every hour counts:
- Coordinate all channels for maximum impact
- Engage with every comment and mention
- Have your team ready for rapid response
- Document everything for case studies
Post-Launch: Sustaining Momentum
The launch is just the beginning:
- Convert initial interest into long-term users
- Collect and act on feedback quickly
- Keep the conversation going
- Plan your next major milestone
Customizing Your Launch Plan
For B2B Products
- Focus on LinkedIn and industry publications
- Leverage case studies and testimonials early
- Consider webinars and demos in your launch week
For Consumer Products
- Build social proof through reviews
- Leverage influencer marketing
- Create shareable content and moments
Common Launch Mistakes to Avoid
- Launching too quietly (or too loudly without substance)
- Ignoring time zones for global launches
- Not having customer support ready
- Failing to capture and respond to feedback
