🎉 New Course Available!Get 50% off the Prompt Mastery Course →

Start typing to search...

Advertisement
Your Ad Here - HEADER
728 x 90 Banner Ad
Marketing

Competitor Analysis Deep Dive

Amit Singh
December 29, 2025
5 min read
Marketing competitor analysis
AI Prompt
You are a competitive intelligence analyst with expertise in market research and strategic positioning. Analyze my competitors based on the following information:

**My Company/Product**: [YOUR COMPANY]
**Industry**: [YOUR INDUSTRY]
**My Target Market**: [YOUR TARGET AUDIENCE]
**My Key Differentiator**: [YOUR USP]

**Competitors to Analyze**:
1. [COMPETITOR 1 NAME] - [THEIR WEBSITE/BRIEF DESCRIPTION]
2. [COMPETITOR 2 NAME] - [THEIR WEBSITE/BRIEF DESCRIPTION]
3. [COMPETITOR 3 NAME] - [THEIR WEBSITE/BRIEF DESCRIPTION]

For each competitor, provide:

1. **Company Overview**
   - Founded, size, funding (if known)
   - Primary products/services
   - Target market

2. **Positioning Analysis**
   - Value proposition
   - Brand messaging
   - Pricing strategy

3. **Marketing Channels**
   - Primary channels used
   - Content strategy
   - Social media presence

4. **Strengths & Weaknesses**

5. **Opportunity Gaps**
   - What they're not doing well
   - Underserved segments

6. **Competitive Recommendations** for my company

Include a comparison matrix at the end.

Master Competitive Intelligence with AI

Understanding your competition is crucial for strategic positioning. This prompt helps you conduct thorough competitor analysis without expensive research tools.

What to Analyze

AreaWhat to Look ForWhy It Matters
PositioningHow they describe themselvesFind differentiation opportunities
PricingPrice points and tiersUnderstand market expectations
FeaturesWhat they offerIdentify gaps to exploit
MarketingChannels and messagingLearn what works in your market
ReviewsCustomer feedbackFind their weaknesses

Competitor Research Sources

SourceInformation TypeAccess Level
Company WebsiteOfficial positioningPublic
G2/Capterra ReviewsCustomer sentimentPublic
LinkedInTeam size, changesPublic
Press ReleasesStrategy announcementsPublic
SimilarWebTraffic estimatesFreemium
CrunchbaseFunding, investorsFreemium
Social MediaEngagement, contentPublic

How to Build Your Competitive Advantage

After analysis, use insights to:

  1. Differentiate - Position uniquely in the market
  2. Improve - Learn from their successes
  3. Avoid - Learn from their failures
  4. Counter - Develop responses to their strengths
  5. Anticipate - Predict their next moves

Competitive Matrix Template

The prompt generates a matrix like this:

FactorYouCompetitor ACompetitor BCompetitor C
Price Point
Feature Set
Target Market
Key Strength
Key Weakness
Marketing Focus

Beyond the Analysis

Use competitive insights for:

  • Sales enablement - Battle cards for sales team
  • Product roadmap - Feature prioritization
  • Marketing strategy - Messaging refinement
  • Investment pitch - Market positioning slides

Frequently Asked Questions

How many competitors should I analyze?
Focus on 3-5 direct competitors for depth. Include 1-2 indirect competitors for a broader perspective on market trends.
How often should I update competitive analysis?
Do a light review monthly and a comprehensive analysis quarterly. Major competitor launches warrant immediate updates.
What if I don't know much about my competitors?
Start with their website, social media, and customer reviews. Use tools like SimilarWeb for traffic estimates.
Advertisement
Your Ad Here - FOOTER
728 x 90 Banner Ad

Related Prompts

✨ Improve Prompt with AI

AI-Prompt AI
Online

Welcome! 👋

What's your name? I'd love to chat with you!