Master Competitive Intelligence with AI
Understanding your competition is crucial for strategic positioning. This prompt helps you conduct thorough competitor analysis without expensive research tools.
What to Analyze
| Area | What to Look For | Why It Matters |
|---|---|---|
| Positioning | How they describe themselves | Find differentiation opportunities |
| Pricing | Price points and tiers | Understand market expectations |
| Features | What they offer | Identify gaps to exploit |
| Marketing | Channels and messaging | Learn what works in your market |
| Reviews | Customer feedback | Find their weaknesses |
Competitor Research Sources
| Source | Information Type | Access Level |
|---|---|---|
| Company Website | Official positioning | Public |
| G2/Capterra Reviews | Customer sentiment | Public |
| Team size, changes | Public | |
| Press Releases | Strategy announcements | Public |
| SimilarWeb | Traffic estimates | Freemium |
| Crunchbase | Funding, investors | Freemium |
| Social Media | Engagement, content | Public |
How to Build Your Competitive Advantage
After analysis, use insights to:
- Differentiate - Position uniquely in the market
- Improve - Learn from their successes
- Avoid - Learn from their failures
- Counter - Develop responses to their strengths
- Anticipate - Predict their next moves
Competitive Matrix Template
The prompt generates a matrix like this:
| Factor | You | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| Price Point | ||||
| Feature Set | ||||
| Target Market | ||||
| Key Strength | ||||
| Key Weakness | ||||
| Marketing Focus |
Beyond the Analysis
Use competitive insights for:
- Sales enablement - Battle cards for sales team
- Product roadmap - Feature prioritization
- Marketing strategy - Messaging refinement
- Investment pitch - Market positioning slides