Master Email Copywriting
Email marketing remains one of the highest ROI channels, returning $42 for every $1 spent on average. But that ROI depends entirely on the quality of your copy.
The Psychology Behind This Prompt
This prompt is designed around proven email copywriting principles:
Subject Line Formula
Each of the 5 variations uses a different psychological trigger:
- Curiosity gap
- Urgency/scarcity
- Personal benefit
- Social proof
- Question format
Email Structure
The body follows the AIDA framework:
- Attention: Hook them instantly
- Interest: Acknowledge their situation
- Desire: Present your solution
- Action: Make the next step crystal clear
Customizing for Your Campaign
Email Type Matters
Each email type has different goals:
- Welcome: Build relationship, set expectations
- Promotional: Drive immediate action
- Nurture: Provide value, build trust
- Re-engagement: Rekindle interest
- Abandoned Cart: Overcome objections
Know Your Audience
The more details about your audience, the better:
- What keeps them up at night?
- What have they tried before?
- What language do they use?
- What motivates their decisions?
Implementing A/B Tests
Don’t just pick the version you like—test them:
- Split your list randomly
- Send each variation to a segment
- Measure open rates and click rates
- Use the winner for the remaining list
Pro Tips for Higher Conversions
- Send from a person’s name, not a company
- Use one clear CTA per email
- Make your CTA button text action-oriented
- Mobile-optimize everything (60%+ open on mobile)
